February 11, 2020
National consulting firm’s talent investment includes healthcare patient experience pro Charmaine Weis.
BRENTWOOD, Tenn., and Chicago – Healthcare strategic communications firm, Jarrard Phillips Cate & Hancock, Inc., continues to grow with new hires focused on patient experience, marketing, corporate communications and operations, the company announced today.
Uncertainty exists within the healthcare industry due to the impending election and a shifting narrative around traditional providers, yet these organizations must be proactive and prepare for whatever environment lies ahead. With this tension in mind, Jarrard Inc. continues to expand its team to help clients navigate what is clearly a high-stakes moment.
“More than ever, the healthcare industry needs trusted experts who can handle the toughest issues, because it’s an extremely challenging moment in time for the sector,” said firm CEO David Jarrard. “We must grow in turn to best serve our clients with forward-thinking insight.”
Jarrard said that the traditional model of healthcare is quickly becoming a thing of the past, and that innovation is an imperative.
“Our clients are developing new models to ensure they provide outstanding care in the context of their historic missions, while adapting to technological, regulatory and operational change,” he added.
Each of these new additions to Jarrard Inc. is uniquely qualified and brings a valuable perspective of the industry.
About the New Hires
Charmaine Weis, who has two decades experience in patient experience and strategic communications, has joined the firm as an associate vice president and will work with clients within the firm’s Regional Health System Practice. Weis previously was an award-winning director of marketing and communications for SCL Health, a faith-based not-for-profit health system in Colorado. There, she helped shepherd the system from small community hospital to full-scale regional medical center. Her expertise lies in helping providers grow, increasing public awareness and better engaging internal and external stakeholders. Prior to SCL, Weis co-owned a full-service marketing and communications firm serving clients within banking, real estate and healthcare.
She received her bachelor’s degree in communication, media studies and marketing from Metropolitan State University of Denver. She also holds a master’s in management and leadership.
Will Roberts has joined the Jarrard Inc. Regional Health System Practice as a senior advisor, bringing with him knowledge of corporate communications to apply to the healthcare industry.
Roberts arrives at the firm from Nashville-based DVL Seigenthaler, a Finn Partners Company. There, he started as an account services intern, moved to account coordinator and then to account executive with a specialty in healthcare.
Roberts earned a bachelor’s degree in communication and political science and a master’s in corporate communications, both from Austin Peay State University.
Allie Gross comes to Jarrard Inc. as an advisor to the National & Academic Health System Practice, where she utilizes her reporting background and editorial knowledge to help Jarrard Inc. clients see healthcare through a new lens.
Prior to becoming a member of the Jarrard Inc. team, Gross was an award-winning reporter for Jackson Hole News & Guide in Jackson, Wyoming. During her time as a reporter she covered government business and was named 2019 Young Journalist of the Year by the Wyoming Press Association. She also spent time as an editorial intern for The Contributor Inc. in Nashville and interned for the U.S. House of Representatives.
Gross holds bachelor’s degrees in political science and Spanish from Vanderbilt University.
Chelsea Shultz joins Jarrard Inc.’s National & Academic Health System Practice as an advisor, where she uses her operational knowledge to help clients optimize their business and properly navigate change within the bounds of their current structures.
Most recently, Shultz spent time as an operational excellence intern at Nashville-based Sarah Cannon Research Institute. There, she created a process that helped minimize time spent tracking and sharing success metrics. Shultz also served as a research assistant at Vanderbilt University, helping to identify children who were at risk for failing academically.
She earned her bachelor’s degree in business administration from the University of Tennessee.
About Jarrard Inc.
With offices in Nashville, Tenn. and Chicago, Jarrard Phillips Cate & Hancock, Inc. is a U.S. top 10 strategic communications consulting firm for the nation’s leading healthcare providers experiencing significant change, challenge or opportunity. Founded in 2006, the firm has worked with more than 500 clients in over 40 states and served as a communications advisor on more than $60 billion in announced M&A and partnership transaction communications. The firm specializes in M&A, change management, issue navigation and strategic positioning.
For more information, visit jarrardinc.com or follow us @JarrardInc.